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Just how much you pay determines how much bot traffic you're getting, so when you're paying $0.002 a click, you're getting mainly bots. You can tell it's bot traffic just by looking at the analytics. We 'd see a traffic spike in our real-time analytics dashboard and after that we would see all of our traffic for the day serve in a couple of hours, Or it would all come from users using the same actually old version of Web Explorer.
That simply does not take place with real users. Were you simply serving display advertisements to this traffic?We attempted playing around with video a little. A network pertained to us said they 'd pay $4 CPM for 2 million daily autoplay impressions. While we were eager for the chance to make an extra $100,000 of incremental revenue per month, it ended up the bots could not render video gamers.
They were set up to trick display ads, however weren't as tuned for other types of advertising. It appeared as if they were enhanced to pack pages, load display ads and very little else. Can you prove categorically that you were buying bot traffic?Unfortunately we couldn't go out and show categorically that these were bots.
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We knew beyond a doubt that it was non-human traffic, but we just could not discover a conclusive method to show it. Do you think publishers know when they're buying fake traffic?Publishers know. They may say "we had no idea" and blame it on their traffic acquisition vendor, but that's bullshit, and they understand it.
Any publisher that's clever enough understand an arbitrage chance is wise enough to comprehend that if it was a genuine technique that the chance would ultimately disappear as more buyers crowded in. What we were doing was 100 percent intentional. Some short articles focusing on bot traffic paint publishers as rubes who were deceived into buying bad traffic by shady bot owners.
Do networks, exchanges and other advertisement tech business do anything to stop this from happening?We dealt with a major supply-side platform partner that was just wink wink, nudge nudge about it. They asked us to discuss why almost all of our traffic came from one os and the bulk had all the very same user-agent string.
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It was their way of letting us understand that they comprehended what was going on. It wasn't simply our account associate, either. It was people at the highest levels in the business. Part of me wanted they 'd said "You are in violation of our TOS and you need to stop running our tags." I would have enjoyed with that.
Do you think about purchasing suspect traffic fraud?I consider it fraud. It violated the terms of service in our agreements with our partners. When you begin a relationship with ad exchanges and other partners typically you have to recognize the sources of your traffic and reveal if you are doing any traffic acquisition.
In truth they simply disregard. How typical do you think this is?I believe there are a lot of people who purposefully do it. If you can do it with one site you can do it with 10 sites, which means a great deal of traffic and advertisement impressions.
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It 'd be a lot easier for them to see which publishers are doing this if they wished to. If they just looked for sites where traffic increased 500 percent from one hour to the next, that traffic web design in california 'd be a good place to start. There are numerous methods they might police this, but the reward just isn't there.
Ask an online marketer or service owner what they 'd like most in the world, and they'll most likely tell you "more consumers." What frequently comes after clients on a service' wish list? More traffic to their website. There are numerous methods you can increase traffic on your site, and in today's post, we're going to look at 25 of them, including numerous methods to improve site traffic totally free.